Liquid lipsticks are nothing new in the beauty world—we’ve long adored them for their rich texture, precise application and intense color payoff. But our latest offering, Pure Color Envy Paint-On Liquid LipColor, is something of a game-changer. It comes in three unique finishes: a glossy vinyl, which coats lips with mega shine (and none of the stick); a luxe metallic, which gives lips a unique, brushed-metal finish; and a velvety matte, which, thanks to the moisturizing formula, never looks dry or cakey.

These liquid lipsticks glide onto lips in one smooth stroke, instantly feeling lightweight and comfortable. And with 23 shades across the three finishes, there is plenty to play with, from the perfect matte nude to a shiny, candy apple red. Paint on.